Home  › Social › Social Media
vevo-vanhalen

Vevo Revamps for Facebook Age, Adds Sales Talent

  |  March 9, 2012   |  Comments

Hal Trencher previously led music and entertainment sales at Yahoo.

Vevo has redesigned its site to increase time spent and capture more social activity. Starting today visitors are asked to log in using Facebook, in return for which they are promised a "personalized, social, long-play viewing experience."

Additionally, the company has hired a national sales leader. Hal Trencher is a former VP at Yahoo, having overseen teams selling music, entertainment, sports, and Hispanic audiences. He'll be based in New York and oversee Vevo sales activity in New York, L.A., Chicago, Detroit and San Francisco.

vevo-vanhalen

Vevo is a joint venture of Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, with licensing involvement from EMI. Though its DNA is not in advertising, the company has had considerable sales success. It claims to have signed more than 625 brand marketing partners since its 2009 launch, including Chevrolet, Disney, McDonald's, Starburst and Unilever.

But there are signs Vevo's sales management is still finding its legs, and Trencher's hire may be intended to speed that process. For instance, last month it pitched sponsorships of an interview between President Obama and Jay-Z, but the event never took place. Before it was canceled, a sales deck promised - some might say over-promised - corporate brands high exposure via the White House event, including in-person attendance and mentions in press materials.

Yet Vevo has displayed increasing sales sophistication as well. As a footnote to its other announcements today, it unveiled American Express as the U.S. sponsor of its new app for Xbox.

When visitors link their social media accounts using Vevo's Facebook app, they grant permission to have their activity broadcast on the social network - which will in turn drive traffic from friends and family back to the music video site. And Vevo will create personalized "Facebook playlists" for users based on artists and music a person "likes" and shares on the social site.

But the site's redesign - spanning Vevo.com as well as iPhone and Android apps - is not only about social integration. It also allows users to scan their iTunes library to create matching music video playlists. In addition, Vevo has partnered with The Echo Nest, a builder of music discovery applications.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...