Home  › Marketing › Strategies
sethpic

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

  |  March 11, 2012   |  Comments

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's.

sethpic

Austin, TX- One year after launching his mobile answer to Groupon, called LevelUp, here at SXSW, ClickZ asked Scvngr CEO Seth Priebatsch what business unit is of greater importance to his company.

"LevelUp should be the bigger business eventually because it moves money," he said. The comment seems to reveal that his Boston-based firm is increasingly pivoting from taking on Foursquare to competing more in the deals space.

During the last 12 months, Priebatsch's marketing team has rolled out the loyalty-based deals app to eight major markets, first launching in Boston and Philadelphia. Here's an example of how LevelUp can work: When users link their credit or debit card to their app account, they can earn a designated cash rebate/credit by scanning a QR code at participating merchants when making a purchase. If they visit frequently, the app awards a greater rebate/credit.

Priebatsch claims some merchants in Boston are processing more payments via LevelUp than they are via major credit cards like Amex. The 22-year-old CEO said the app is procuring $1 million in payments per month, increasing by double digits during recent weeks.

Even though his two-year-old location-based app, Scvngr, has far more users (2.5 million), Priebatsch suggested that young LevelUp has become his focus. He hinted there would be new brand partners unveiled in the coming weeks.

"It's going so well," Priebatsch said. "We definitely have high hopes for it."

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...