Home  › Marketing › Strategies
sethpic

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

  |  March 11, 2012   |  Comments

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's.

sethpic

Austin, TX- One year after launching his mobile answer to Groupon, called LevelUp, here at SXSW, ClickZ asked Scvngr CEO Seth Priebatsch what business unit is of greater importance to his company.

"LevelUp should be the bigger business eventually because it moves money," he said. The comment seems to reveal that his Boston-based firm is increasingly pivoting from taking on Foursquare to competing more in the deals space.

During the last 12 months, Priebatsch's marketing team has rolled out the loyalty-based deals app to eight major markets, first launching in Boston and Philadelphia. Here's an example of how LevelUp can work: When users link their credit or debit card to their app account, they can earn a designated cash rebate/credit by scanning a QR code at participating merchants when making a purchase. If they visit frequently, the app awards a greater rebate/credit.

Priebatsch claims some merchants in Boston are processing more payments via LevelUp than they are via major credit cards like Amex. The 22-year-old CEO said the app is procuring $1 million in payments per month, increasing by double digits during recent weeks.

Even though his two-year-old location-based app, Scvngr, has far more users (2.5 million), Priebatsch suggested that young LevelUp has become his focus. He hinted there would be new brand partners unveiled in the coming weeks.

"It's going so well," Priebatsch said. "We definitely have high hopes for it."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...