Home  › Marketing › Strategies
sethpic

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

  |  March 11, 2012   |  Comments

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's.

sethpic

Austin, TX- One year after launching his mobile answer to Groupon, called LevelUp, here at SXSW, ClickZ asked Scvngr CEO Seth Priebatsch what business unit is of greater importance to his company.

"LevelUp should be the bigger business eventually because it moves money," he said. The comment seems to reveal that his Boston-based firm is increasingly pivoting from taking on Foursquare to competing more in the deals space.

During the last 12 months, Priebatsch's marketing team has rolled out the loyalty-based deals app to eight major markets, first launching in Boston and Philadelphia. Here's an example of how LevelUp can work: When users link their credit or debit card to their app account, they can earn a designated cash rebate/credit by scanning a QR code at participating merchants when making a purchase. If they visit frequently, the app awards a greater rebate/credit.

Priebatsch claims some merchants in Boston are processing more payments via LevelUp than they are via major credit cards like Amex. The 22-year-old CEO said the app is procuring $1 million in payments per month, increasing by double digits during recent weeks.

Even though his two-year-old location-based app, Scvngr, has far more users (2.5 million), Priebatsch suggested that young LevelUp has become his focus. He hinted there would be new brand partners unveiled in the coming weeks.

"It's going so well," Priebatsch said. "We definitely have high hopes for it."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...