Facebook crows about brand uptake of its new Pages regime.
Facebook is crowing about brand uptake of its new Pages regime. It says 8 million brands had transitioned to the new design by the end of last week, nine days after it unveiled the features at a marketing conference in New York.
The changes allow corporate, non-profit, political marketers, and others to use a number of design and promotional elements that weren't previously at their disposal. Among them: cover photos up to 399 pixels in width; support for brand milestones through the Timelines interface; "pinned posts" that let a brand keep updates near the top of the Page; and a paid "reach generator" ad that guarantees an update will be seen by more fans in the news feed.
Facebook shared results for two brands that have used the reach generator. It said beta advertiser Ben & Jerry's quadrupled its reach to 98 percent of all fans for a 28-day period. And Dr. Pepper used it to reach 83 percent of fans with its "Man’ments" campaign and Sponsored Stories ads. Facebook says this led to a 140 percent lift in people "talking about" the brand.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT