IDC release new figures on tablet sales in 2011.
Android tablets are fast eroding the iPad's dominance of the tablet market according to new figures from IDC on 2011 tablet sales.
In the last quarter of 2011, Android increased its tablet market share from 32 percent to 45 percent, while the iOS slipped from holding a 62 percent stake to a 55 percent, according to the figures.
The analyst firm expects Android to continue to grow its share in the market at the expense of the iOS.
A large contributing factor to Android's recent success was the launch of the $199 Kindle Fire by Amazon, which runs a custom version of Android, said IDC.
The Fire shipped almost exclusively in the U.S. in the fourth quarter of 2011 but still managed to take a 17 per cent share of the worldwide tablet market.
IDC expects Apple will only lead the tablet market for another three years.
"As the sole vendor shipping iOS products, Apple will remain dominant in terms of worldwide vendor unit shipments," said Tom Mainelli, IDC research director.
"However, the sheer number of vendors shipping low-priced, Android-based tablets means that Google's OS will overtake Apple's in terms of worldwide market share by 2015."
Also, according to IDC's figures, Blackberry sales slipped to encompass less than one per cent of the market, while HP's WebOS, which owned five per cent of the worldwide market around nine months ago, no longer even registers in IDC's figures.
IDC said tablet sales have seen stronger than expected growth across many world regions, reaching 68.7 million sales in total in 2011.
The firm said it expects sales will be even stronger this year, forecasting 106 million tablets will be sold.
This article was originally published on V3.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014