Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer.
WPP wants to purchase digital shop Big Spaceship, making an offer of $12.5 million in recent weeks, according to a source close to the situation.
Brooklyn, NY-based Big Spaceship has been in talks with WPP since October, according to the source. The deal is in due diligence stage, the source said.
Big Spaceship's clients include Adobe, HBO, Skittles, Victoria's Secret, Land's End, and various other notable brands. The agency's disciplines include brand strategy, web, mobile, social, games, and content.
WPP declined to comment, and Big Spaceship didn't reply by press time.
The London-based holding company and its competitors remain keenly interested in the dwindling herd of independent digital agencies. In August 2011, WPP announced the purchase of Rogers, AR-based Rockfish Interactive, a month after ClickZ reported a deal was in the works in the neighborhood of $40 million.
WPP was also mum about a rumor that it's considering a bid for MyWebGrocer. The Vermont-based e-commerce provider has dozens of supermarket chain clients, enabling web sales for thousands of locations. According to comScore, MyWebGrocer had 2.1 million U.S. unique visitors in February, up from 1.5 million during the same month in 2011.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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