SES NY 2012 Live Blog: Automating Social Media

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Social media offers marketers an opportunity to engage with and influence customers, prospects, friends, fans, and followers. During the SES New York conference session, "Social Marketing Automation," panelists examine pros and cons of using tools to automate communications on social platforms.

Speakers:
Jonathan Allen, director, Search Engine Watch
Michael Gray, owner, Atlas Web Service
Paul Madden, owner, Automica

Moderator:
Laura Roth, conference program manager, SES Conference