Home  › Marketing › Strategies
eucommission

U.S. and E.U. Stress Plans for Global Privacy Protection

  |  March 19, 2012   |  Comments

Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.

European and United States leaders gathered today in Brussels and Washington, D.C. to discuss their goals for a global data privacy protection framework. European Commission VP Viviane Reding released a joint statement on privacy with U.S. Secretary of Commerce John Bryson.

"The European Union is following new privacy developments in the United States closely," noted the statement. "Both parties are committed to working together and with other international partners to create mutual recognition frameworks that protect privacy. Both parties consider that standards in the area of personal data protection should facilitate the free flow of information, goods and services across borders."

The EU itself has a lot of work ahead of it to create a system that is suitable across its 27 member states. They need "one rule, a one stop shop for enforcement," said Reding, speaking in Brussels.

In January, the commission proposed reforms to its 1995 data protection rules. Among the proposals is applicability of the privacy rules to any country active in the EU market or company offering services to the EU.

Denmark's Jens Teilberg SØndergaard, head of division, Ministry of Justice, suggested discussions about the proposal are in the "preliminary" stage, adding that EU member states are taking an "open approach to the proposal."

Perhaps the most significant online privacy advancement yet here in the U.S. came in February when the ad industry's self-regulatory privacy coalition joined with the U.S. Commerce Department and Federal Trade Commission to plan for a browser-based do-not-track standard. At the same time, the Commerce Department put forth seven basic privacy protections for consumers as part of its consumer bill of rights initiative.

Massachusetts Democrat and House privacy caucus co-founder Ed Markey spoke at today's event in Brussels, reiterating his push for passage of privacy legislation. "Congress needs to act to protect privacy as a right," he said. Markey is a co-sponsor of the Do Not Track Kids Act which would establish a Marketing Bill of Rights for Teens.

In January, the commission's digital agenda VP Neelie Kroes called for a global do-not-track framework. The standard should be suitable for all providers of digital goods and services and satisfy laws around the world, she said, asking for an agreement on the DNT standard by June.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...