Home  › Marketing › Strategies
eucommission

U.S. and E.U. Stress Plans for Global Privacy Protection

  |  March 19, 2012   |  Comments

Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.

European and United States leaders gathered today in Brussels and Washington, D.C. to discuss their goals for a global data privacy protection framework. European Commission VP Viviane Reding released a joint statement on privacy with U.S. Secretary of Commerce John Bryson.

"The European Union is following new privacy developments in the United States closely," noted the statement. "Both parties are committed to working together and with other international partners to create mutual recognition frameworks that protect privacy. Both parties consider that standards in the area of personal data protection should facilitate the free flow of information, goods and services across borders."

The EU itself has a lot of work ahead of it to create a system that is suitable across its 27 member states. They need "one rule, a one stop shop for enforcement," said Reding, speaking in Brussels.

In January, the commission proposed reforms to its 1995 data protection rules. Among the proposals is applicability of the privacy rules to any country active in the EU market or company offering services to the EU.

Denmark's Jens Teilberg SØndergaard, head of division, Ministry of Justice, suggested discussions about the proposal are in the "preliminary" stage, adding that EU member states are taking an "open approach to the proposal."

Perhaps the most significant online privacy advancement yet here in the U.S. came in February when the ad industry's self-regulatory privacy coalition joined with the U.S. Commerce Department and Federal Trade Commission to plan for a browser-based do-not-track standard. At the same time, the Commerce Department put forth seven basic privacy protections for consumers as part of its consumer bill of rights initiative.

Massachusetts Democrat and House privacy caucus co-founder Ed Markey spoke at today's event in Brussels, reiterating his push for passage of privacy legislation. "Congress needs to act to protect privacy as a right," he said. Markey is a co-sponsor of the Do Not Track Kids Act which would establish a Marketing Bill of Rights for Teens.

In January, the commission's digital agenda VP Neelie Kroes called for a global do-not-track framework. The standard should be suitable for all providers of digital goods and services and satisfy laws around the world, she said, asking for an agreement on the DNT standard by June.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...