EBay hands its digital account to Digitas; 180LA president is promoted to global CEO.
eBay assigns digital account to Digitas, according to a source. AdAge first reported the story, noting the account includes digital media and creative. Organic and Swirl were the other pitch finalists.
180LA president named global CEO. Michael Allen, managing Partner 180 Los Angeles, will continue to oversee that location while also leading the agency's global growth efforts including through its other outpost in Amsterdam.
British Airways taps OgilvyOne. Agency will be global lead for digital ads, according to a report by Campaign. SapientNitro and AKQA also participated in the review.
Pandora makes sales hires. Tommy Pizzo, most recently with BrightRoll, joins as regional VP of East Coast sales, based in New York. Brian Colbert, previously with ESPN, will be VP of mobile ad sales. Brian Mikalis was promoted to SVP of monetization and mid-market sales. He was previously in charge of managing Pandora’s "discretionary" ad inventory.
Global CEO Jean-Phillipe Maheu has left Publicis Modem, says AgencySpy. According to the post, the global leadership job has been eliminated, and offices will now report to regional CEOs.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT