SES New York happens this week and we're reporting live from the Google keynote on Tuesday 20 March at 1pm GMT/9am EST.
During the keynote, Avinash Kaushik, Google analytics evangelist, told digital marketers to strive to understand what they are doing - and attribute value to those marketing activities.
Kaushik also discussed how Google Analytics now includes tools designed to help marketers identify the value of traffic coming from social sites and measure how they lead to conversions.
Last Week to Save on SES London Tickets!
SES London takes place February 10-13, 2014. Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry. Find out more ››
*Saver Rates expire this Friday, Dec 13.
December 12, 2013
1:00pm ET / 10:00am PT