Home  › Social › Social Media
Twitter logo

Twitter's Promoted Tweets Go Mobile

  |  March 20, 2012   |  Comments

After a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps.

Twitter announced today that Promoted Tweets will be appearing in the timelines of mobile app users, even if they don't follow that brand advertiser. The San Francisco-based tech firm has been testing the broader-reach feature on user segments during the last three weeks.

As has been the case online since September 2011, if Twitter mobile users share interests with people already following the advertiser, they may now see ads from that brand. They'll see ads from brands they follow as well, which has been the situation for a few months. According to the company, users can delete the ads with a single click.

Previously, mobile users had to search using Twitter's mobile app to discover Promoted Tweets if they didn't follow the brand advertiser.

Twitter launched mobile distribution for its other key self-service ad unit, Promoted Accounts, last month.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...