Home  › Social › Social Media
Christopher Heine

Twitter's Promoted Tweets Go Mobile

  |  March 20, 2012   |  Comments

Twitter announced today that Promoted Tweets will be appearing in the timelines of mobile app users, even if they don't follow that brand advertiser. The San Francisco-based tech firm has been testing the broader-reach feature on user segments during the last three weeks.

As has been the case online since September 2011, if Twitter mobile users share interests with people already following the advertiser, they may now see ads from that brand. They'll see ads from brands they follow as well, which has been the situation for a few months. According to the company, users can delete the ads with a single click.

Previously, mobile users had to search using Twitter's mobile app to discover Promoted Tweets if they didn't follow the brand advertiser.

Twitter launched mobile distribution for its other key self-service ad unit, Promoted Accounts, last month.

SES Toronto Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...