ilya-sheyman-illinois-pccc

Outside Groups Spend Online in Illinois Congressional Races

  |  March 20, 2012   |  Comments

Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum.

The Illinois primaries have drawn online ad dollars from groups weighing in on a handful of congressional races taking place there today. The target of the biggest online ad attack in Illinois, however, is GOP presidential hopeful Rick Santorum.

Restore Our Future, the super PAC supporting Mitt Romney, spent $85,000 this month to buy online advertising opposing Santorum in Illinois, according to ClickZ Politics analysis of Federal Election Commission filings. The group is running TV spots in the state attacking Santorum as a Washington insider who raised deficits while in the Senate.

ilya-sheyman-illinois-pcccProgressive Change Campaign Committee is backing 20-something progressive Democrat Ilya Sheyman with $20,000 worth of online display ads, while targeting voters in the state's 10th district. "Ilya will protect Social Security and Medicare from benefit cuts," states the ad, which has been running for two weeks. The ad also criticizes Sheyman's opponent Brad Schneider for donating to Republicans.

"What we're seeing for the 2012 election cycle is that more and more campaigns are finding that their media strategy really isn't complete without an aggressive online component," said Michael Snook, chief information officer of the PCCC. "We're working with other campaigns to replicate the success of Ilya Sheyman's ad program elsewhere, helping to craft good campaign strategies, making sure they are using the best tools available for their needs, and helping raise the money to actually run the ads," he continued.

Campaign for Primary Accountability, an anti-spending group, has spent nearly $30,000 on web ads in Illinois this month and around $60,000 in total on online advertising this year in several congressional primaries. Two-thirds of the Illinois buy went towards fighting Rep. Donald Manzullo, a Republican. The self-described anti-incumbent group spent the remainder - $9,000 - to back Rep. Debbie Halvorson and oppose Rep. Jesse Jackson Jr. The two Democrat incumbents are running for the same seat as a result of redistricting.

Manzullo is getting help from tea party super PAC FreedomWorks for America, which spent $2,000 on Facebook ads in support of the incumbent. The group has spent around $100,000 on online ads this year in the hopes of defeating Senate candidates including longtime Utah Senator Orrin Hatch of Utah. Hatch won the Republican caucuses last week despite the ad blitz.

Many of the Illinois races targeted by outside groups represent districts Democrats believe they can win to help retake the House.

In addition, the International Association of Firefighters Interested in Registration and Education PAC is fighting Romney with $2,800 worth of online ads running in Illinois.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...