Home  › Marketing › Retail
amazon-local

How Amazon Sold 1 Million Deals in 17 Hours

  |  March 21, 2012   |  Comments

Retail giant leans on email; little if any sales staff needed.

Amazon yesterday sold one million daily deals vouchers in 17 hours and didn't need the help of its partner LivingSocial. Between 3 a.m. and 8:11 p.m. ET on Tuesday, the AmazonLocal initiative sold out of $10 Amazon gift cards priced at $5.

While it normally leans on LivingSocial's sales staff to create local deals with merchants, AmazonLocal's national gift cards deal didn't warrant such legwork. The two teamed up for a highly successful Whole Foods campaign last September. This time, Amazon simply focused a few of its digital assets to get consumers pressing the "buy" button.

"The popularity of this AmazonLocal deal shows that customers want unique and relevant deals that provide them with an excellent buying experience," an Amazon rep wrote to ClickZ via an email.

The Seattle-based e-commerce giant is off to an impressive start with daily deals, a marketplace it entered only nine months ago. It's fair to assume the momentum has gotten the attention of industry leader Groupon.

In particular, Tuesday's success suggests that Amazon has been able to build up a considerable email list for its young initiative. While the gift card offer was mentioned via AmazonLocal's modestly followed Twitter account (2,700 followers), the deal was not pushed via Amazon's Facebook page (3.2 million fans/likes) or chief Twitter account (235,000 followers).

That leaves plenty of credit to email marketing and Amazon's general power in the consumer marketplace.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...