Home  › Media › Publishing

BabyCenter CEO Tina Sharkey Resigns

  |  March 28, 2012   |  Comments

Johnson & Johnson demonstrated that a CPG company can be a successful publisher.

tina-sharkey-jpgTina Sharkey, chairman and global president of BabyCenter, is leaving the company after five years.

The content and commerce website, owned by Johnson & Johnson, was at the forefront of content marketing. It demonstrated that a consumer-packaged goods company could be a successful publisher, providing relevant content to pregnant women and mothers.

In a statement, Johnson & Johnson credited Sharkey with helping to grow the site, which reaches 78 percent of new and expecting online moms in the United States. The company said it remains committed to the success of the website.

The site offers interactive features and content for pregnant women and new mothers such as a baby names finder, a pregnancy timeline, and baby cost calculator.

The company said Sharkey is resigning to pursue other interests. A successor has not been named.

Before she joined BabyCenter, she was a senior executive at America Online and was group president of Sesame Workshop’s Online Services.

Johnson & Johnson bought BabyCenter from eToys in 2001 for $10 million.


Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.