Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Tina Sharkey, chairman and global president of BabyCenter, is leaving the company after five years.
The content and commerce website, owned by Johnson & Johnson, was at the forefront of content marketing. It demonstrated that a consumer-packaged goods company could be a successful publisher, providing relevant content to pregnant women and mothers.
In a statement, Johnson & Johnson credited Sharkey with helping to grow the site, which reaches 78 percent of new and expecting online moms in the United States. The company said it remains committed to the success of the website.
The site offers interactive features and content for pregnant women and new mothers such as a baby names finder, a pregnancy timeline, and baby cost calculator.
The company said Sharkey is resigning to pursue other interests. A successor has not been named.
Before she joined BabyCenter, she was a senior executive at America Online and was group president of Sesame Workshop’s Online Services.
Johnson & Johnson bought BabyCenter from eToys in 2001 for $10 million.
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
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