Full-service assignment includes digital and social integration.
Travel booking site Expedia.com has awarded its ad business to 180 Los Angeles. The full-service assignment includes creative development, brand strategy, and execution across all platforms, including digital and social.
Goodby, Silverstein & Partners and Creature Seattle also competed in the review.
"We chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com's general manager and VP.
Expedia's media planning and buying duties will continue to be handled by TargetCast TCM.
180LA's client list includes Mitsubishi Motors North America, Robert Mondavi, and DHL. In 2011, as part of its work for Sony and Intel, the agency brought together the National Oceanic and Atmospheric Administration (NOAA), Michigan's Thunder Bay National Marine Sanctuary, and a group of high school students in Michigan in a hunt for Great Lakes shipwrecks.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014