Travel booking site Expedia.com has awarded its ad business to 180 Los Angeles. The full-service assignment includes creative development, brand strategy, and execution across all platforms, including digital and social.
Goodby, Silverstein & Partners and Creature Seattle also competed in the review.
"We chose 180LA for their proven track record in developing compelling and share-worthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com's general manager and VP.
Expedia's media planning and buying duties will continue to be handled by TargetCast TCM.
180LA's client list includes Mitsubishi Motors North America, Robert Mondavi, and DHL. In 2011, as part of its work for Sony and Intel, the agency brought together the National Oceanic and Atmospheric Administration (NOAA), Michigan's Thunder Bay National Marine Sanctuary, and a group of high school students in Michigan in a hunt for Great Lakes shipwrecks.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Articles written by ClickZ's news staff.
March 19, 2014