Home  › Social › Social Media
getglue-mad-men

How 'Mad Men' Measures Up on GetGlue

  |  March 30, 2012   |  Comments

An AMC sister show beat ad world fave by 3X for check-ins.

AMC's "Mad Men" may be wildly popular in the advertising community, but it's not connecting with GetGlue users as well as other shows.

The March 25 premiere attracted more than 22,000 GetGlue check-ins, after AMC ran Facebook video ads (pictured) last week that prominently encouraged viewers to check-in via the TV-focused mobile app. The pitch included a "Mad Men" GetGlue sticker. 

mad-men-getglue

Other cable and broadcast shows are faring better than Mad Men, which is ranked no. 70 among all shows on the platform. New York-based GetGlue shared data from a variety of programs, providing a glimpse into the realm of TV check-ins. Here is a handful of intriguing stats:

    • AMC's zombie thriller "The Walking Dead" recorded 67,449 check-ins for its Oct. 16, 2011 premiere, registering a whopping 20,000 in the show's first 20 minutes.
    • FX's "American Horror Story" tallied 29,152 check-ins during its Oct. 5, 2011 premiere.
    • ABC’s premiere of "Once Upon a Time" on Oct. 23, 2011 totaled 26,390 check-ins.
    • Fox's "Big Bang Theory" - one of TV's best-rated shows - recently topped 2 million total check-ins. The situational comedy ranks No. 1 on GetGlue. 
    • Three other shows have cleared 1 million check-ins on the platform: CW's "Nikita;" Fox's "Glee;" and HBO's "True Blood."

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...