AMC's "Mad Men" may be wildly popular in the advertising community, but it's not connecting with GetGlue users as well as other shows.
The March 25 premiere attracted more than 22,000 GetGlue check-ins, after AMC ran Facebook video ads (pictured) last week that prominently encouraged viewers to check-in via the TV-focused mobile app. The pitch included a "Mad Men" GetGlue sticker.
Other cable and broadcast shows are faring better than Mad Men, which is ranked no. 70 among all shows on the platform. New York-based GetGlue shared data from a variety of programs, providing a glimpse into the realm of TV check-ins. Here is a handful of intriguing stats:
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.