Home  › Stats › Audience/Traffic
Apple iPhone 4S

One in Two U.S. Households Own an Apple Product

  |  March 30, 2012   |  Comments

More than 55 million homes have a Mac, iPhone, iPad, or iPod.

More than 55 million homes in the U.S. house at least one iPhone, iPad, iPod or Mac computer, according to CNBC's All-America Economic survey.

Using data accrued polling 836 Americans between March 19 and 22, the research indicates that while Apple's market is growing, the figure is mainly due to customer loyalty.

The research indicates the figure is inflated by Apple loyalists, with homes often owning either more than one Apple device or none at all. Specifically, the data shows pro-Apple households usually contain three Apple devices under their roof.

This compares to its new buyer growth rate, with only one in 10 of the poll's respondents indicating plans to buy an Apple device in the near future.

However, the statistical validity of translating results from just 836 respondents to represent the entire population of the USA must be called into question.

But taken on its merits, the survey also indicates that the majority of Apple products are owned by wealthy, university educated, young and middle aged men.

The data shows that 28 percent of U.S. residents on $30,000 per year or below own an Apple device, compared to the 77 percent ownership rate recorded on consumers with an income of $75,000 or above.

CNBC's research shows that Americans in the 35 to 49 age bracket are just as likely to purchase an Apple device as those in the 18 and 34, with 63 per cent of both groups defining themselves as "Apple users".

Homes with children were also highlighted as being more likely to own an Apple product, with 61 per cent of homes with children owning an Apple device, compared to the 48 percent in childless households.

This article was originally published on V3.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Alastair Stevenson

Alastair has worked as a reporter covering security and mobile issues at V3 since March 2012. Before entering the field of journalism Alastair had worked in numerous industries as both a freelance copy writer and artist.

View Alastair's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...