Senate Confirms FTC's Leibowitz for a Second Term

  |  March 30, 2012   |  Comments

Leibowitz has made online privacy, especially around ad tracking, one of his key issues.

Federal Trade Commission Chairman Jon Leibowitz, who's crusaded for online privacy, has been confirmed for a second term as a commissioner. In a vote this week, the Senate gave him another seven years, and also appointed Maureen K. Ohlhausen to a commissioner seat.

Both have already begun their new terms - Leibowitz in 2010, Ohlhausen in 2011 - but thanks to the slow gears of regulatory appointments the voting only just happened.

Leibowitz was first appointed to the Federal Trade Commission in 2004, and was tapped by President Obama to lead the agency as chairman five years after that. He is known for a focus on online consumer protection, including everything from fraudulent mobile content schemes to misleading Acai berry health claims.

But his biggest impact on digital ads has been around behavioral targeting practices. In 2010 Leibowitz unveiled the FTC's privacy framework, which proposed for the first time a do-not-track mechanism for digital ad tracking. It took well over a year, but in February it confirmed support for a DNT mechanism and called for basic legislation to put it into effect.

But Leibowitz has also offered praise for the industry's expanding self-regulatory effort. He said the the Digital Advertising Alliance, which is working with the FTC to spearhead that effort, "really are stepping up to our challenge to protect privacy."

Meanwhile, newly confirmed commissioner Ohlhausen has since 2009 been a partner at Wilkinson Barker Knauer, where she has focused on privacy, data protection, and cyber-security. Earlier she served 11 years at the FTC, most recently as director of the Office of Policy Planning from 2004 to 2008, leading the agency's Internet Access Task Force.

The FTC has five commissioners nominated by the President, one of whom serves as chairman. Each serve staggered seven-year terms.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...