Home  › Marketing › Strategies
Microsoft Internet Explorer 9 logo

IE Regrows Share at Firefox and Chrome's Expense

  |  April 2, 2012   |  Comments

IE makes a comeback as rivals falter.

Microsoft's Internet Explorer (IE) browser has started to regain its share of the browser market at the expense of rival browsers, particularly Mozilla's Firefox and Google's Chrome.

According to the data from Net Applications, IE has made a comeback this year, increasing its market share by two percent from December 2011 to March 2012 to 53.8 percent.

Previously the browser had been decreasing in popularity, losing more than five percent of its users between May and December last year.

Usage of Firefox has generally declined since May 2011 to this March, falling roughly two percent to 20.6 percent of the market.

Meanwhile, while Chrome increased its user base between May and December last year by nearly six percent. In recent months it has been losing share and now sits at 18.6 percent of the market.

Apple's Safari browser had slowly increased its market share since May last year to as high as 5.2 percent, although it appeared to take a popularity hit in December and January and has now fallen to 5.1 percent in March.

While the figures are good news for Microsoft, the firm is still under threat in the market with Chrome passing IE usage on a single day during March, for the first time in its history, according to StatCounter.

The company's research showed that the spike was largely due to heavy usage in India, Russia and Brazil and said that it was indicative of a wider trend as Chrome usage often increases over weekends.

The phenomenon was taken by analysts as a sign that consumers commonly use IE for work purposes during the week and Chrome for home browsing.

This article was originally published on V3.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

 


COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...