Home  › Social › Social Commerce
starbucks-google-offers

Starbucks Plans to Run Google 'Offer' This Week

  |  April 2, 2012   |  Comments

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.

Update: Google and Starbucks will run a national Google Offers campaign on Wednesday, pitching $10 gift cards for $5. Due to Starbucks' unusual popularity, the effort should be a boon for Google Offers subscriber numbers as the Mountain View, CA-based digital giant chases daily deals leader Groupon.

For every deal purchased, Google is donating $3 to the Create Jobs for USA Fund, an organization created by Starbucks and the Opportunity Finance Network. According to an emailed statement from Google this morning, it is willing to donate up to $3 million from this campaign.

Starbucks follows in the footsteps of national campaigns from REI, JetBlue, and Toys R Us since Google Offers was launched 10 months ago. The deals platform is currently live in 40 markets.

ClickZ News spotted the following ad on HuffPost.com over the weekend.

 

starbucks-google-offers

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...