UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.
Update: Google and Starbucks will run a national Google Offers campaign on Wednesday, pitching $10 gift cards for $5. Due to Starbucks' unusual popularity, the effort should be a boon for Google Offers subscriber numbers as the Mountain View, CA-based digital giant chases daily deals leader Groupon.
For every deal purchased, Google is donating $3 to the Create Jobs for USA Fund, an organization created by Starbucks and the Opportunity Finance Network. According to an emailed statement from Google this morning, it is willing to donate up to $3 million from this campaign.
ClickZ News spotted the following ad on HuffPost.com over the weekend.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT