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Starbucks Plans to Run Google 'Offer' This Week

  |  April 2, 2012   |  Comments

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.

Update: Google and Starbucks will run a national Google Offers campaign on Wednesday, pitching $10 gift cards for $5. Due to Starbucks' unusual popularity, the effort should be a boon for Google Offers subscriber numbers as the Mountain View, CA-based digital giant chases daily deals leader Groupon.

For every deal purchased, Google is donating $3 to the Create Jobs for USA Fund, an organization created by Starbucks and the Opportunity Finance Network. According to an emailed statement from Google this morning, it is willing to donate up to $3 million from this campaign.

Starbucks follows in the footsteps of national campaigns from REI, JetBlue, and Toys R Us since Google Offers was launched 10 months ago. The deals platform is currently live in 40 markets.

ClickZ News spotted the following ad on HuffPost.com over the weekend.




Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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