santorum-wi

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

  |  April 3, 2012   |  Comments

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin.

Restore Our Future, the Super PAC that's backing Mitt Romney, spent $100,000 on online ads opposing Rick Santorum in Wisconsin's GOP primary today. Santorum, however doesn't appear to be getting any paid online advertising support in the swing state from his Super PAC, or from his campaign itself.

Santorum's campaign team is relying on social media and its own digital properties rather than paid online advertising in Wisconsin. Some believe the state is Santorum's last chance to prove himself as a viable contender. Santorum Super PAC Red, White and Blue Fund, along with another independent supporter, have stuck with broadcast and newspaper ads.

"As far as Wisconsin, we haven't run digital paid media, but instead continue to maximize outreach through our owned channels [such as Facebook, Twitter, and RickSantorum.com], and subsequently, any earned media through word of mouth pass along, social reach, etc," stated Becky Mancuso, senior digital strategist at BrabenderCox, the firm handling digital media efforts for the campaign, in an email sent to ClickZ Politics today.

Newt Gingrich has online ad backing in all three of today's primary locales - Wisconsin, Maryland, and Washington D.C. - from Winning Freedom and Winning Our Future, both Super PACs that have bought ads to support his faltering GOP primary campaign. According to Federal Election Commission filings, more than $16,000 from Winning Freedom went towards Google ads yesterday supporting Gingrich in Maryland, along with around $1,000 worth of Microsoft ads targeting Wisconsin voters. The group also bought $2,500 in Google ads last month targeting Washington, D.C.

Gingrich also got online ad support in Wisconsin from Winning Our Future, which spent $12,500 with Intelimarc recently.

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ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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