Home  › Marketing › Strategies
Yahoo logo

Yahoo Cuts 2,000 Employees in Restructuring

  |  April 5, 2012   |  Comments

Firm plans a "smaller, nimbler" future.

by Gareth Morgan

Yahoo has confirmed it is laying off 2,000 staffers as the one-time Internet star aims to "reshape" itself for the future.

The widely-anticipated job cuts will see Yahoo refocus on a select group of core businesses, aimed at delivering highly personalised services to users and advertisers, said company chief executive, Scott Thompson.

"Our goal is to get back to our core purpose – putting our users and advertisers first – and we are moving aggressively to achieve that goal," he said.

"Unfortunately, reaching that goal requires the tough decision to eliminate positions."

It has yet to provide detailed guidance on where the redundancies will take place, although it was expected the job cuts would focus on marketing and international operations.

The result will leave Yahoo "smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require," Thompson added.

Rumors of hefty job losses at the firm have been circulating since Thompson took control of the company in January.

His appointment followed years of decline at the firm, following the rejection of a $44 billion takeover offer from Microsoft.

The company has been through two chief executives, since then, with Carol Bartz the most recent to departure, failing to turnaround Yahoo.

The company said it expects to save $375 million a year as a result of the job cuts, but whether that will be sufficient to drag the firm out of its current problems remains to be seen.

Originally published at V3.

This article was originally published on V3.

Tags:

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...