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Should Facebook Marketers Seek South Dakota?

  |  April 5, 2012   |  Comments

TBG Digital's data shows better click-through rates in the heartland.

Facebook marketing company TBG Digital has released state-by-state analysis, showing South Dakotans click through ads 174 percent more often on the social site than the national average.

Almost equally responsive to Facebook ads were the denizens of Tennessee (141 percent), Colorado (138 percent), Texas (134 percent), and New Mexico, Oklahoma, Arkansas and Mississippi (132 percent each). Also making the top 10 was Montana at 131 percent of average.

The state least responsive to Facebook ads was Vermont, where residents clicked only 57 percent of the U.S. average.

But dwellers of Connecticut, Florida, Kentucky, Georgia, North Carolina, Virginia, South Carolina, Indiana, and Alabama were almost as disinterested, with click-through rates ranging from 67 percent to 58 percent of the national average.

TBG indexed all 50 states against a composite national average to determine which clicked most on Facebook promotions.

The London-based social media agency previously found that men are 42 percent more likely than women to click through a Facebook ad and complete a purchase during evening hours, while people aged 50 or older are 119 percent more likely to purchase in the morning hours compared to the rest of the day.

It also found that retail and food/beverage advertisers saw a 257 percent better click-through rate than the lowest-performing categories.



Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

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