Social company tries to protect its marketing waters.
Twitter has filed suit in a San Francisco federal court against five alleged spammers, the tech company announced today. The defendants include three companies and two individuals: TweetAttacks; TweetAdder; TweetBuddy; James Lucero; and Garland Harris.
In a statement, Twitter said, "Even though spam is a small fraction of the content you can find on Twitter, we know just how distracting it can be. As our engineers continue to combat spammers with strong safeguards and technical efforts, today we're adding another weapon to our arsenal: the law."
Now that the site has grown to 140 million users, Twitter execs appear to be guarding their marketing waters, protecting the value of ad products like Promoted Tweets and Promoted Accounts. The development is reminiscent of action Facebook took from 2008 to 2010, attempting to govern its growing social kingdom with a series of spam-related lawsuits.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.