Home  › Social › Social Media
fab-shops2

Fab.com Doubles Facebook Referrals

  |  April 5, 2012   |  Comments

Fashion e-tailer has leaned on the social site to dramatically increase customers.

fab-shops2Fab.com has doubled referrals from Facebook since going live with the social site's Open Graph platform in January, while also dramtically lifting members from 1.8 million to 3.2 million. Those metrics from the fashion deals site were released today in a blog post by Facebook developer Piyush Mangalick.

Open Graph has made it easier for people to share Fab.com products via their Facebook news feeds and, more recently, Timelines. Mangalick touted Fab.com for using action verbs, including "bought" and "faved," to bolster sharing.

He pointed out a pair of other tactics that retailers may be able learn from. Fab.com has pushed limited-time promotional credits on Facebook, incentivizing users to add favorites to their pages. The e-tail company has been able to increase Facebook impressions in the user news feeds and Timelines, leading to a big referrals increase. 

Timeline Study: Cover Images And Pinning Matter Little

Meanwhile, an eye-tracking study by Simple Usability suggests that brands shouldn't obsess about their Facebook Timeline cover images. The research examined what elements numerous Facebook users were drawn to, distracted by, and engaged with. Timelines for American Express, Pizza Hut, Manchester United, Gap, Coldplay, and Coca-Cola were part of the study.

Simple Usability found that Facebook users paid little attention to the cover and profile images - despite some industry assertions that these are important branding tools. Users seemed to view the cover image as corporate messaging and ignore it, Simple Usability says. While they viewed the Timeline, they focused on the previous month, implying it's important to keep the page fresh.

On one level, Simple Usability's research contrasts a study recently released by Simply Measured, which said that the pinning posts feature was helping brands increase engagement rates on their Facebook Timelines. Simple Usability contends that users failed to notice pinned posts.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...