Digitas-Harris survey examines how consumers react to brand mentions in online videos.
A total of 46 percent of online video viewers said they'd look up more information about a brand after seeing an online video that mentions a new product or brand, according to a Digitas-Harris survey released today.
"Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today's viewer is not just passively sitting and watching - they're sharing, talking, clicking, testing,” said Stephanie Sarofian, managing director, the Third Act, the brand content unit of Digitas.
Other findings in the survey include:
The survey is timed to coincide with Digitas's first Digital Content NewFronts, a two-week long online video collaboration with AOL, Google/YouTube, Microsoft Advertising, and Yahoo. The survey was conducted from March 22-26 among 2,211 adults in the United States.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.