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Digital to Hit Nearly 20% of Global Ad Spend in 2012

  |  April 9, 2012   |  Comments

GroupM predicts global web ad spend will hit around $98 billion in 2012.

Global online ad spending in 2011 reached nearly $85 billion, buoyed by revenues from North America and Asia-Pacific. GroupM reported worldwide Internet ad spending in 2011 rose 16 percent over the previous year, and 12 percent in the U.S.

The WPP-owned media agency said global web ad spend will hit around $98 billion this year, a 16 percent leap over 2011. That number would represent around 19 percent of overall ad spending, said GroupM.

The firm also found that the average amount spent by advertisers per Internet user doubled between 2006 and last year. Norway led the way in that category, spending $200 on average in per-capita online ad investment. GroupM's report is based on data from WPP's global ad, PR, market research and communications businesses.

U.S. online ad spending reached $32.2 billion in 2011 - accounting for 22 percent of overall U.S. ad spending. The agency expects that number to grow 10 percent by next year to $35.4 billion, a 23 percent share.

Regional leaders in worldwide online ad spend:

  • North America: $34.5 billion
  • Asia-Pacific: $24.8 billion
  • Western Europe: $21 billion

2012 Forecasts:

  • North America: $38 billion
  • Asia-Pacific: $31.4 billion
  • Western Europe: $23 billion


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Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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