Microsoft ties big mobile hopes to new device.
Microsoft's latest attempt to gain market share for its mobile operating system comes this week with the launch of the Nokia Lumia 900, a $99 device.
In recent years, Microsoft has struggled to gain traction for its mobile operating system against more popular rivals, Apple and Google's Android. The three-month average for the period ended Dec. 31, 2011 shows the Microsoft operating system was in 5 percent of mobile devices in the United States, compared to 47 percent for the Android, and 30 percent for Apple mobile operating system, according to comScore.
For this week's campaign, Microsoft has set up "free-time" machines in New York, San Francisco, and Chicago to show how smartphones can help people complete everyday tasks, thus saving them time. The machines, which operate like ATMs, issue vouchers for free grocery delivery, free cleaning, and free dog-walking services, access to onsite personal concierges, and new Windows Phones to select prize winners.
In its 2012 Mobile Future in Focus report released last month, comScore suggests Microsoft could emerge as a strong contender in the mobile marketplace. ComScore said Microsoft's Metro user interface promises to unify Windows-based phones, tablets, and computers along with a partnership with Nokia to serve as the primary platform for its smartphones.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT