Home  › Media › Mobile

Nokia Rolls Out $99 Phones With Microsoft Software in U.S.

  |  April 9, 2012   |  Comments

Microsoft ties big mobile hopes to new device.

Microsoft's latest attempt to gain market share for its mobile operating system comes this week with the launch of the Nokia Lumia 900, a $99 device.

In recent years, Microsoft has struggled to gain traction for its mobile operating system against more popular rivals, Apple and Google's Android. The three-month average for the period ended Dec. 31, 2011 shows the Microsoft operating system was in 5 percent of mobile devices in the United States, compared to 47 percent for the Android, and 30 percent for Apple mobile operating system, according to comScore.

For this week's campaign, Microsoft has set up "free-time" machines in New York, San Francisco, and Chicago to show how smartphones can help people complete everyday tasks, thus saving them time. The machines, which operate like ATMs, issue vouchers for free grocery delivery, free cleaning, and free dog-walking services, access to onsite personal concierges, and new Windows Phones to select prize winners.

In its 2012 Mobile Future in Focus report released last month, comScore suggests Microsoft could emerge as a strong contender in the mobile marketplace. ComScore said Microsoft's Metro user interface promises to unify Windows-based phones, tablets, and computers along with a partnership with Nokia to serve as the primary platform for its smartphones.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...