Home  › Media › Publishing
time-out-ny

NYC Magazine's Digital Makeover Includes Deals

  |  April 10, 2012   |  Comments

Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.

It's a short walk from Time Out New York's midtown west office to The New York Times' headquarters. And the weekly magazine appears to have inched closer to the Grey Old Lady's new media monetization strategy, taking a page out of the year-old deals platform called TimesLimited.

It's part of Time Out's digital reboot since Oakley Capital bought a majority stake in the company 11 months ago. Since then, the publication, which is in 63 international markets, says it's made 60 digital hires while increasingly focusing on mobile apps.

The company seems most excited to join the daily deals fray, where Groupon leads while many publishers test the waters.

Dubbed "Offers and Experiences", Time Out has partnered with OpenTable (restaurants), Fandango (movies), and Audience View (theater) to offer its web and mobile readers specials around New York City. According to a magazine rep, the publication's London and Paris editions are also using the deals platform "with plans for further expansion in the future."

"It's the first time Time Out…has done anything similar to bookings" in the United States, the rep said via email.

Time Out has also relaunched its website and released an iPad app, while upgrading its iPhone app.

The iPad app uses personalization technology Time Out acquired when it purchased LikeCube in August. According to a statement by the magazine, the app will serve as a "citywide recommendations engine, featuring daily content tailored to individual interests." Its deals/e-commerce platform is featured on the app. 

The iPhone app has been enhanced to better provide users with arts, entertainment, and venue information, Time Out says. It plans to release an Android version in the coming weeks.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...