Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
It's a short walk from Time Out New York's midtown west office to The New York Times' headquarters. And the weekly magazine appears to have inched closer to the Grey Old Lady's new media monetization strategy, taking a page out of the year-old deals platform called TimesLimited.
It's part of Time Out's digital reboot since Oakley Capital bought a majority stake in the company 11 months ago. Since then, the publication, which is in 63 international markets, says it's made 60 digital hires while increasingly focusing on mobile apps.
The company seems most excited to join the daily deals fray, where Groupon leads while many publishers test the waters.
Dubbed "Offers and Experiences", Time Out has partnered with OpenTable (restaurants), Fandango (movies), and Audience View (theater) to offer its web and mobile readers specials around New York City. According to a magazine rep, the publication's London and Paris editions are also using the deals platform "with plans for further expansion in the future."
"It's the first time Time Out…has done anything similar to bookings" in the United States, the rep said via email.
Time Out has also relaunched its website and released an iPad app, while upgrading its iPhone app.
The iPad app uses personalization technology Time Out acquired when it purchased LikeCube in August. According to a statement by the magazine, the app will serve as a "citywide recommendations engine, featuring daily content tailored to individual interests." Its deals/e-commerce platform is featured on the app.
The iPhone app has been enhanced to better provide users with arts, entertainment, and venue information, Time Out says. It plans to release an Android version in the coming weeks.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.