E-commerce Giants Amazon and eBay Add Pinterest Buttons

Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

amazon-pinterest-titleRetail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have added Pinterest buttons to product pages.

While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their picture captions, even before the e-commerce giant included the Pinterest share button on pages.

Statements like one from Pinterest user Mary Kobayashi: “I bought this dress on a whim, as I had never bought clothes from Amazon before…. Either way, I’m so glad I did it,” are easily found.

Now, Pinterest users can share product images and page links directly from Amazon and eBay. Already, people are posting items they have or wish they had directly from Amazon, from Puma Men’s Club 917 Golf Shoes to crochet patterns for Kindle.

News of the Pinterest button additions were reported earlier by PaidContent and ryanspoon.com.

Several measurements by outside firms show Pinterest’s user base is dominated by women, and the site has become a digital catalog of women’s apparel and accessories. People have turned the site, which includes a drop down search menu of gifts priced from $1-$20 up to $500+, into a place for aspirational product wish-lists.

Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform.

ebay-pinterest

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource