Home  › Social › Social Commerce
amazon-pinterest-title

E-commerce Giants Amazon and eBay Add Pinterest Buttons

  |  April 11, 2012   |  Comments

Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

amazon-pinterest-titleRetail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their picture captions, even before the e-commerce giant included the Pinterest share button on pages.

Statements like one from Pinterest user Mary Kobayashi: "I bought this dress on a whim, as I had never bought clothes from Amazon before.... Either way, I'm so glad I did it," are easily found.

Now, Pinterest users can share product images and page links directly from Amazon and eBay. Already, people are posting items they have or wish they had directly from Amazon, from Puma Men's Club 917 Golf Shoes to crochet patterns for Kindle.

News of the Pinterest button additions were reported earlier by PaidContent and ryanspoon.com.

Several measurements by outside firms show Pinterest's user base is dominated by women, and the site has become a digital catalog of women's apparel and accessories. People have turned the site, which includes a drop down search menu of gifts priced from $1-$20 up to $500+, into a place for aspirational product wish-lists.

Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform.

ebay-pinterest

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...