Home  › Social › Social Commerce
amazon-pinterest-title

E-commerce Giants Amazon and eBay Add Pinterest Buttons

  |  April 11, 2012   |  Comments

Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

amazon-pinterest-titleRetail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their picture captions, even before the e-commerce giant included the Pinterest share button on pages.

Statements like one from Pinterest user Mary Kobayashi: "I bought this dress on a whim, as I had never bought clothes from Amazon before.... Either way, I'm so glad I did it," are easily found.

Now, Pinterest users can share product images and page links directly from Amazon and eBay. Already, people are posting items they have or wish they had directly from Amazon, from Puma Men's Club 917 Golf Shoes to crochet patterns for Kindle.

News of the Pinterest button additions were reported earlier by PaidContent and ryanspoon.com.

Several measurements by outside firms show Pinterest's user base is dominated by women, and the site has become a digital catalog of women's apparel and accessories. People have turned the site, which includes a drop down search menu of gifts priced from $1-$20 up to $500+, into a place for aspirational product wish-lists.

Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform.

ebay-pinterest

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...
    • Technical Project Manager
      Technical Project Manager (Agora Inc.) - BaltimorePublishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great...
    • Financial Research Associate
      Financial Research Associate (Confidential) - BaltimoreThe Financial Research Associate will be responsible for responding to research-level customer...