Journalists named to new roles covering digital marketing and advertising.
Kate Kaye has been promoted to managing editor and Christopher Heine has been named senior writer at Incisive Media's ClickZ.
"Kate is one of most knowledgeable journalists covering the interactive advertising industry. ClickZ readers can continue to look forward to learning about what really matters in digital marketing," said Anna Maria Virzi, executive editor, ClickZ. Kaye has reported on digital marketing and advertising since 1999; she can be found on Twitter at @lowbrowkate.
As senior writer, Heine will examine how brands use social media – and what all marketers can learn from those experiences."Chris has demonstrated a knack for digging up what's hot and what's not in social media marketing. Count on him if you want to learn what businesses are doing on Facebook, Twitter, and other emerging platforms," Virzi said. Heine can be found on Twitter at: @chris_heine.
Their coverage will emphasize ad agencies and brands and their approaches to digital marketing.
"Marketers at brands and ad agencies can count on ClickZ's journalists and digital marketing professionals to help them keep up to speed with what's happening in the industry and connect with a tech savvy audience," said Mike Grehan, VP, global content director at ClickZ, Search Engine Watch, and the SES international conference series.
In addition, Zachary Rodgers has left ClickZ after 10 years to join AdExchanger. "We enjoyed working with Zach and wish him all the best in his new gig," Grehan said.
ClickZ, which marks its 15th anniversary this year, is the first online publication to exclusively cover digital marketing and advertising. Its coverage includes marketing advice by and for marketers. Each month, more than 80 marketers share how to's, best practices, and commentary on topics that range from integrated marketing, social media marketing, social commerce, email marketing and search marketing.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT