Home  › Social › Social Commerce
jeter-on-livingsocial

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

  |  April 12, 2012   |  Comments

A total of 30 meet-and-greet spots are being sold.

New York Yankee fans: check your email this afternoon. Fans with a chunk of cash lying around who want to chat with Derek Jeter about clutch hits or Mariano Rivera about his signature cut fastball may be interested in a LivingSocial offer. The daily deals company is pitching 30-minute meet-and-greets with the Yankee legends for $2,500 (Jeter) and $2,000 (Rivera).

"Just like small businesses are using [LivingSocial] to help with marketing, sports franchises are also using [LivingSocial] to help their marketing efforts," LivingSocial rep Maire Griffin told ClickZ.

Each offer entails a 100-level seat game ticket. There are 10 spots available for the Jeter portion of the campaign, and 20 slots for Rivera.

In an email that LivingSocial says will go out to New York City subscribers at 2 p.m. ET, other offers will include signed 8X10 photos from the two ballplayers. Once again, Jeter's item ($290) comes in a little pricier than Rivera's ($265). The offers are already available at LivingSocial.com.

In the unusual effort, the Yankees/Steiner Sports is the marketing client, while LivingSocial plays its normal role of platform. There's no charitable aspect to the campaign, the Washington, DC-based daily deals player said.

jeter-on-livingsocial

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...