Home  › Social › Social Commerce

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

  |  April 12, 2012   |  Comments

A total of 30 meet-and-greet spots are being sold.

New York Yankee fans: check your email this afternoon. Fans with a chunk of cash lying around who want to chat with Derek Jeter about clutch hits or Mariano Rivera about his signature cut fastball may be interested in a LivingSocial offer. The daily deals company is pitching 30-minute meet-and-greets with the Yankee legends for $2,500 (Jeter) and $2,000 (Rivera).

"Just like small businesses are using [LivingSocial] to help with marketing, sports franchises are also using [LivingSocial] to help their marketing efforts," LivingSocial rep Maire Griffin told ClickZ.

Each offer entails a 100-level seat game ticket. There are 10 spots available for the Jeter portion of the campaign, and 20 slots for Rivera.

In an email that LivingSocial says will go out to New York City subscribers at 2 p.m. ET, other offers will include signed 8X10 photos from the two ballplayers. Once again, Jeter's item ($290) comes in a little pricier than Rivera's ($265). The offers are already available at LivingSocial.com.

In the unusual effort, the Yankees/Steiner Sports is the marketing client, while LivingSocial plays its normal role of platform. There's no charitable aspect to the campaign, the Washington, DC-based daily deals player said.




Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.