Sixty-two percent of Black Americans say they are "ok" with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.
Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:
Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014