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Nielsen: Most Black Americans 'OK' With Mobile Ads

  |  April 12, 2012   |  Comments

Survey also shows preferences for multimedia ads.

Sixty-two percent of Black Americans say they are "ok" with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.

Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:

  • 43 percent said they are more likely to look at ads with an "interesting" video.
  • 37 percent find mobile ads are more useful if they are location-based.
  • 31 percent "enjoy" ads with interactive features.
  • 29 percent said they are more likely to click on ads with multimedia elements.

Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.



Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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