Development comes after three months of beta testing.
Facebook Offers are now available to more brands, including some international marketers. A small pool of merchants including Macy's, Walgreens, and Old Navy have tested the deals platform during the last three months.
A Facebook rep wrote in an email to ClickZ today: "We started rolling out Offers more broadly and this is now available in these 5 countries outside of the US: Turkey, Australia, New Zealand, Japan and Singapore."
The rep added that the program was still in beta mode.
The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed. The action will also post to a user's Timeline.
The platform, which stands to compete with Groupon, LivingSocial, and Google Offers, is free for merchants to use. But they'll have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based company.
In addition, Facebook has purchased TagTile for an undisclosed sum. San Francisco-based TagTile offers local businesses self-service loyalty tools.
Meanwhile, here's a video that Facebook published today in connection to Offers:
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, 20-21 January
Singapore, 5-6 March
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT