Development comes after three months of beta testing.
Facebook Offers are now available to more brands, including some international marketers. A small pool of merchants including Macy's, Walgreens, and Old Navy have tested the deals platform during the last three months.
A Facebook rep wrote in an email to ClickZ today: "We started rolling out Offers more broadly and this is now available in these 5 countries outside of the US: Turkey, Australia, New Zealand, Japan and Singapore."
The rep added that the program was still in beta mode.
The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed. The action will also post to a user's Timeline.
The platform, which stands to compete with Groupon, LivingSocial, and Google Offers, is free for merchants to use. But they'll have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based company.
In addition, Facebook has purchased TagTile for an undisclosed sum. San Francisco-based TagTile offers local businesses self-service loyalty tools.
Meanwhile, here's a video that Facebook published today in connection to Offers:
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.