Internet Ad Revenue Totals $31B in 2011, Up 22%
IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.
IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.
It’s official: 2011 was the year of mobile – and search and display advertising.
The Interactive Advertising Bureau’s Internet Advertising Report, prepared by PwC U.S., reveals that digital advertising revenue totaled $31 billion in 2011. That represents an increase of 22 percent over 2010.
Mobile advertising was the fastest growing segment, hitting $1.6 billion in 2011, more than twice the amount spent in the prior year.
Search advertising accounted for the largest category at $14.8 billion; that represents 46.5 cents for every dollar spent on digital advertising in 2011.
And display advertising totaled $11 billion in 2011, a 15 percent increase compared to 2010. However, it accounted for a slightly smaller portion of all Internet ad spending: 34.8 cents for every dollar spent in digital advertising in 2011 compared to 37 cents in 2010.
“Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media,” IAB CEO Randall Rothenberg said in a prepared statement.
The report, prepared by PwC U.S., also shows that fourth quarter revenue for 2011 totaled $9 billion, a 20 percent year-over-year increase compared to $7.4 billion in 2010.
Here is the breakdown for 2011:
2010 In billions |
2011 In billions |
Year-over- year change* |
|
Search | $11.7 | $14.8 | 26.6% |
Classifieds, directories | $2.6 | $2.6 | -0.7% |
Lead generation | $1.3 | $1.5 | 15.0% |
$0.2 | $0.2 | 9.2% | |
Mobile* | $0.6 | $1.6 | 149.0% |
Display | |||
Digital video | $1.4 | $1.8 | 28.8% |
Ad banners | $6.0 | $6.8 | 14.2% |
Sponsorships | $0.7 | $1.1 | 56.1% |
Rich media | $1.6 | $1,3 | -14.6% |
Display, total | $9.6 | $11.1 | 14.9% |
Total, Internet ad spending | $26.0 | $31.7 | 21.9% |
*Dollar amounts rounded to the nearest billion; percentage changes are calculated based on numbers rounded to the nearest thousands (000).
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleAd blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleNew research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View articleThe digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...
View articleA new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleThe trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...
View article