Home  › Social › Social Media

Facebook's Q1 Ad Sales Climb to $872 Million

  |  April 23, 2012   |  Comments

Digital giant shows a 37 percent year-over-year increase in ad revenue.

Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released today.

The digital giant's Q1 ad sales were down from the $943 million it accrued during 2011 Q4, a period typically bolstered by the holiday shopping season.

The Menlo Park, CA-based firm's Q1 total revenue reached $1.058 billion, up from $731 million in the same period a year ago. Net income totaled $205 million, down from $233 million during Q1 2011, likely due to increased investment by CEO Mark Zuckerberg's growing company. For instance, it said the number of full-time employees climbed 46 percent from last year to 3,539 during Q1, ending March 31.

According to the new filing, Facebook now claims 500 million mobile users. It also notes the social media platform has 532 million daily active users, which is up from 372 million a year ago. Additionally, its monthly active users went from 680 million last year to more than 900 million for Q1 2012.

Eight-year-old Facebook is expected to become a public company in mid-May.




Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...