Honest Tea hopes to capitalize on conservation awareness following Earth Day.
Beverage brand Honest Tea wants consumers to recycle their favorite Facebook posts as a salute to environmentalism. It's part of a small-but-unusual initiative the Bethesda, MD-based company is running on the heels of Earth Day through the end of the month.
Visitors to the brand's Facebook Timeline page are being encouraged to visit a microsite for an initiative dubbed "The Great Recycle." On the site, they can use a Facebook-enabled app called "Status Recycler By Honest Tea".
When users give the app permission to access their posts, they can choose from a rotating selection of past status updates. When they pick one, it posts to their Timeline in a message that includes the Honest Tea brand. Their network of Facebook friends can also see the message in their news feed.
The users are then served a message thanking them and offering them 10 points toward green products and merchandise via Recycle Bank, a environmentalism-focused loyalty platform. Consumers have to join the platform to redeem the points.
Honest Tea, a 14-year-old brand, has also released a 1-minute, 15-second YouTube video as part of "The Great Recycle" effort. The video was primarily pushed through the brand's Facebook page (88,000 fans/likes), and since Wednesday, it's received nearly 2,000 views.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT