Home  › Marketing › Strategies

Mobile Shopping Co Bee Media Buys Location Tech Firm

  |  April 24, 2012   |  Comments

Round up: Bee Media Buys Adcentricity; Moat gets investment.

Bee Media, which has developed a mobile shopping platform, said today it has acquired Adcentricity, a location-based digital media tech company. Terms of the deal were not disclosed.

Toronto-based Bee Media will lose its name; the merged company now will be known as Adcentricity. It will target its offerings to marketers developing hyper-local ad campaigns.

Bee Media customers include CIBC and Canadian Tire, while Adcentricity's customers include Samsung and Toyota.

Doug Woolridge, CEO of Bee Media, will be chief executive of the merged company. Rob Gorrie, former CEO of Adcentricity, will stay on with the company as a senior strategic advisor.

Bee Media had employed 24, and Adcentricity of New York City had 20 staff before the acquisition. However, the combined firm will employ a more streamlined 30 on staff, according to a spokeswoman.

In an unrelated announcement, ad tech company Moat said it received $12 million in venture capital in a second round of venture funding. In a news release, the company said Monday it will hire staff to build out its offerings which currently include an analytics platform to help marketers learn whether consumers are paying attention to and engaging with ads.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...