Products from H&M and UGG - along with porn sites - get link love through people pinning products.
Since launching Saturday, Pinterest affiliate service PinDollars has attracted "thousands" of affiliate signups, a company spokesperson said. Products from H&M, UGG, and Payless Shoesource are getting link love through people pinning products associated with the affiliate network.
PinDollars sends traffic to product pages through Skimlinks, which connects e-commerce site links to publishers looking to monetize content. Pinterest users have employed the PinDollars app - a PinIt style button on their browsers - to post images of summery H&M dresses and strappy wedge sandals from UGG.
However, concerns about increasing spam-like clutter on the popular image sharing platform are on the rise. PinDollars stresses that users "just pin normally and let us worry about what clicks make money," said the spokesperson.
Last month, reports illuminated the relationship between Skimlinks and Pinterest; Pinterest was receiving affiliate fees through Skimlinks, but the company has reportedly stopped working with Skimlinks and appears to be more focused on raising investor cash than affiliate dollars.
Also, while Pinterest lends itself well to catalog-like product discovery, services such as PinDollars appear to be contributing to an influx of porn site links to Pinterest. A link to a Pinterest page showing images originating through PinDollars is loaded with racy photos of women that link to pornography sites.
PinDollars said it issues payments at the end of the month when affiliate fees owed reach $100.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT