Ad tag management firm's clients include the Gap and the Obama campaign.
BrightTag, a company that helps website owners manage third-party tags, said today it received $15 million in venture capital financing. The company's customers include Crate and Barrel, Piperlime, the Gap, and President Obama's reelection campaign.
The funding will be used to expand sales efforts in the United States and overseas as well as continue to enhance the company's integration platform, a spokeswoman said. The Chicago-based company currently employs 35.
Baird Venture Partners led the funding round, which is the third for BrightTag. The company received $8 million total in the first two rounds. Existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A, and Silicon Valley Bank also contributed.
In other tag management news, enterprise-level system TagMan partnered with Evidon to offer a tool showing site visitors which data collection firms place cookies and tracking technologies on their machines.
Earlier this week, ad tech company Moat said it received $12 million in venture capital.
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
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