Ad tag management firm's clients include the Gap and the Obama campaign.
BrightTag, a company that helps website owners manage third-party tags, said today it received $15 million in venture capital financing. The company's customers include Crate and Barrel, Piperlime, the Gap, and President Obama's reelection campaign.
The funding will be used to expand sales efforts in the United States and overseas as well as continue to enhance the company's integration platform, a spokeswoman said. The Chicago-based company currently employs 35.
Baird Venture Partners led the funding round, which is the third for BrightTag. The company received $8 million total in the first two rounds. Existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A, and Silicon Valley Bank also contributed.
In other tag management news, enterprise-level system TagMan partnered with Evidon to offer a tool showing site visitors which data collection firms place cookies and tracking technologies on their machines.
Earlier this week, ad tech company Moat said it received $12 million in venture capital.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT