BrightTag Gets $15 Million in VC

  |  April 25, 2012   |  Comments

Ad tag management firm's clients include the Gap and the Obama campaign.

BrightTag, a company that helps website owners manage third-party tags, said today it received $15 million in venture capital financing. The company's customers include Crate and Barrel, Piperlime, the Gap, and President Obama's reelection campaign.

The funding will be used to expand sales efforts in the United States and overseas as well as continue to enhance the company's integration platform, a spokeswoman said. The Chicago-based company currently employs 35.

Baird Venture Partners led the funding round, which is the third for BrightTag. The company received $8 million total in the first two rounds. Existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A, and Silicon Valley Bank also contributed.

In other tag management news, enterprise-level system TagMan partnered with Evidon to offer a tool showing site visitors which data collection firms place cookies and tracking technologies on their machines.

Earlier this week, ad tech company Moat said it received $12 million in venture capital.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...