BrightTag Gets $15 Million in VC

  |  April 25, 2012   |  Comments

Ad tag management firm's clients include the Gap and the Obama campaign.

BrightTag, a company that helps website owners manage third-party tags, said today it received $15 million in venture capital financing. The company's customers include Crate and Barrel, Piperlime, the Gap, and President Obama's reelection campaign.

The funding will be used to expand sales efforts in the United States and overseas as well as continue to enhance the company's integration platform, a spokeswoman said. The Chicago-based company currently employs 35.

Baird Venture Partners led the funding round, which is the third for BrightTag. The company received $8 million total in the first two rounds. Existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A, and Silicon Valley Bank also contributed.

In other tag management news, enterprise-level system TagMan partnered with Evidon to offer a tool showing site visitors which data collection firms place cookies and tracking technologies on their machines.

Earlier this week, ad tech company Moat said it received $12 million in venture capital.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs