Political analyst speaks with ClickZ about the web and this fall's election.
People looking for a below-the-radar factor in what many believe will be an extremely close presidential election this fall should consider digital media marketing, suggested Chuck Todd, NBC's political director and chief White House correspondent (photo, left, courtesy Fordham University). And the early advantage goes to President Obama's digitally invested reelection effort, he said.
"Frankly, they spend more money on this," Todd said. "The Obama campaign is at another level compared to where the Republicans and [presumed GOP nominee Mitt] Romney are when it comes to using digital media to target voters when they are not looking for politics."
Todd spoke with ClickZ after keynoting a Fordham University event in New York on Tuesday. He said Romney's team is good at social networking but wonders if its Internet-wide strategy is on par with Obama's.
"Everything is platform neutral now. So you have to figure it out," Todd said. "I know the Obama campaign believes that they have to go 10 different places to reach the same amount of people [online] they used to reach. The question is, 'Is the Romney campaign up to speed yet?' I have my doubts right now."
While the political analyst doesn't believe a YouTube video has significantly affected the Republican primaries, he predicted that the general election candidates would be extremely wary of so-called "gotcha" moments.
"Anything can go viral and become a shiny metal object.... Does that limit the amount in which politicians interact with voters? That's my fear. Politicians will not give you any real moments anymore. They all fear viral. [They] are constricted, and everyone is clenching."
Todd's appearance was part of an all-day Fordham conference that centered on media, money, and politics. One panelist, Richard Davis, political science professor at Brigham Young University, suggested that political digital advertising was catching up with the rest of the marketing world.
"We will see more nano-targeting," he said. "They will know who you are and what your interests are."
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT