Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans.
Online Europeans in some countries love their sports almost as much as Americans do, according to comScore data for February 2012. For instance, Turkey (70.7 percent) barely trails the U.S. (70.9 percent) in terms of the reach of sports sites among Internet users in the respective countries.
Sports sites in soccer-crazed nations like Ireland (69.8 percent), Spain (65.9 percent), and the U.K. (64.3 percent) garner similar attention, comScore says. Conversely, the Italians (44.3 percent), Finns (45 percent), French (45.5 percent), and Portuguese (46.1 percent) represent the lowest numbers for European populations and sports sites.
And at the same time, the Reston, VA-based research firm finds that the continent collectively pales in comparison to the U.S., with 45.8 percent of Europeans visiting sports sites in February.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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Gartner Magic Quadrant for Digital Commerce
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