Home  › Social › Social Media
zynga

Zynga's Ad Revenue Climbs to $28.2M, up 117%

  |  April 27, 2012   |  Comments

Social game developer sees total revenue reach $320.1M during Q1 2012.

Zynga, developer of popular social games like Words With Friends, saw ad revenue climb to $28.2 million for the three-month period ended March 31. That represented an increase of $15 million compared to the same period the prior year.

In its earnings report released yesterday Zynga also said revenue from online games – its predominate business – totaled $292.8 million for the first three months of 2012, an increase of 27 percent compared to the same period last year. Total revenue reached $320.1 million.

In addition, the company recorded a net loss of $85.4 million for Q1 2012.

Zynga said it held eight of the top 10 games on Facebook, based on daily active users. Those games include CastleVille and Hidden Chronicles. Earlier this year, it introduced four titles for mobile, including Scramble with Friends, and Dream PetHouse. In March, it acquired Omgpop for $183 million; the company is known for its "Draw Something" mobile game.

Zynga advertisers have included Best Buy, Ford and McDonald's.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...