Home  › Social › Social Media
zynga

Zynga's Ad Revenue Climbs to $28.2M, up 117%

  |  April 27, 2012   |  Comments

Social game developer sees total revenue reach $320.1M during Q1 2012.

Zynga, developer of popular social games like Words With Friends, saw ad revenue climb to $28.2 million for the three-month period ended March 31. That represented an increase of $15 million compared to the same period the prior year.

In its earnings report released yesterday Zynga also said revenue from online games – its predominate business – totaled $292.8 million for the first three months of 2012, an increase of 27 percent compared to the same period last year. Total revenue reached $320.1 million.

In addition, the company recorded a net loss of $85.4 million for Q1 2012.

Zynga said it held eight of the top 10 games on Facebook, based on daily active users. Those games include CastleVille and Hidden Chronicles. Earlier this year, it introduced four titles for mobile, including Scramble with Friends, and Dream PetHouse. In March, it acquired Omgpop for $183 million; the company is known for its "Draw Something" mobile game.

Zynga advertisers have included Best Buy, Ford and McDonald's.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...