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Spil Games Talks Lego and 'Despicable Me' Ads [Video]

  |  April 30, 2012   |  Comments

CMO drops by ClickZ's office to discuss how brands integrate into games.

While "Angry Birds" creator Rovio Entertainment is probably the best known European online games developer in the U.S., Spil Games was touring New York offices last week trying to change that. And the Dutch company's CMO, Oscar Diele, stopped by ClickZ to talk brand marketing, explaining that his firm has had an advertising-based revenue model since launching in 2004.

"We have been profitable from the start due to advertising," he said.

Spil Games offers brands the following ad units: advergames; video preroll; video overlay; video floor; and site floor. It entails 4,000 games in 19 languages, targeting girls, teens, and families with free-to-use online properties like GirlsGoGames.com and animated games like "Family Barn."

Diele said his company has 7.6 million U.S. girls aged 8 to 12 who are monthly active users, while claiming 43 million monthly active girls aged 8 to 12 worldwide. For teens, he said Spil Games has 4.8 million monthly actives in the U.S. and 55 million teens globally.

In the video interview below (shot with an iPhone), Diele discusses recent branded game campaigns created for for Lego and Universal Pictures.



Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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