Home  › Social › Social Media
spil-games

Spil Games Talks Lego and 'Despicable Me' Ads [Video]

  |  April 30, 2012   |  Comments

CMO drops by ClickZ's office to discuss how brands integrate into games.

While "Angry Birds" creator Rovio Entertainment is probably the best known European online games developer in the U.S., Spil Games was touring New York offices last week trying to change that. And the Dutch company's CMO, Oscar Diele, stopped by ClickZ to talk brand marketing, explaining that his firm has had an advertising-based revenue model since launching in 2004.

"We have been profitable from the start due to advertising," he said.

Spil Games offers brands the following ad units: advergames; video preroll; video overlay; video floor; and site floor. It entails 4,000 games in 19 languages, targeting girls, teens, and families with free-to-use online properties like GirlsGoGames.com and animated games like "Family Barn."

Diele said his company has 7.6 million U.S. girls aged 8 to 12 who are monthly active users, while claiming 43 million monthly active girls aged 8 to 12 worldwide. For teens, he said Spil Games has 4.8 million monthly actives in the U.S. and 55 million teens globally.

In the video interview below (shot with an iPhone), Diele discusses recent branded game campaigns created for for Lego and Universal Pictures.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...