CMO drops by ClickZ's office to discuss how brands integrate into games.
While "Angry Birds" creator Rovio Entertainment is probably the best known European online games developer in the U.S., Spil Games was touring New York offices last week trying to change that. And the Dutch company's CMO, Oscar Diele, stopped by ClickZ to talk brand marketing, explaining that his firm has had an advertising-based revenue model since launching in 2004.
"We have been profitable from the start due to advertising," he said.
Spil Games offers brands the following ad units: advergames; video preroll; video overlay; video floor; and site floor. It entails 4,000 games in 19 languages, targeting girls, teens, and families with free-to-use online properties like GirlsGoGames.com and animated games like "Family Barn."
Diele said his company has 7.6 million U.S. girls aged 8 to 12 who are monthly active users, while claiming 43 million monthly active girls aged 8 to 12 worldwide. For teens, he said Spil Games has 4.8 million monthly actives in the U.S. and 55 million teens globally.
In the video interview below (shot with an iPhone), Diele discusses recent branded game campaigns created for for Lego and Universal Pictures.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT