Unions Fight Corporate Greed on Twitter and Pinterest

  |  May 1, 2012   |  Comments

CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers.

Unions are rousing supporters on Twitter and Pinterest in preparation for a May 3 protest of Verizon. Today is a day of protests around the country, but Communications Workers of America wants its members and supporters to return to the streets on May 3. CWA bought today's Promoted Trend to push the #CorporateGreed hashtag and raise awareness about issues affecting Verizon employees and consumers.

verigreedy-cwa"Our corporate greed campaign in Twitter is really an effort to reach a huge audience," said CWA spokesperson Candice Johnson.

CWA aims to get the word out about protests and rallies to be held across the country on May 3, when Verizon holds its annual shareholders meeting in Alabama.

The union, part of the AFL-CIO, is also using hashtags like #VeriGreedy and #FightForGoodJobs in tweets promoting the effort. "What's #verigreedy Verizon Wireless got in store for you? To start, a new $30 fee!" declares one CWA tweet. Some link to CWA's spoof of a Verizon shareholder report. The Broken Connections parody report paints Verizon as a profit-hungry corporation that scores unfair tax breaks and treats its workers unfairly.

Today's Twitter campaign has its detractors. Some Twitter users have suggested buying the Promoted Trend - which costs $120,000 per day - was not a good use of union funds.

Others, like Nestor Rivera, poked fun: "I'm glad that Verizon is #Verigreedy because it allows me to hijack a liberal talking point from almost anywhere in America. #corporategreed."

The May 3 event is part of the CWA's broader 99 Spring/Challenging Corporate Power initiative, said Johnson. The group is also running video-enabled display ads and plans to run mobile ads this week, she added.

CWA tweets also expand to show a video featuring Verizon workers at a protest march. The video promotes, which allows people to sign up for campaign updates.

AFL-CIO is also backing the CWA campaign by using the #VeriGreedy and #CorporateGreed hashtags in its own tweets today. The union group has a Pinterest page loaded with infographics highlighting the salaries of CEOs from firms like Apple and Oracle. Each of the images - which link to - has only been repinned a few times, however.

Although the Verizon protest effort is not directly related to the upcoming 2012 election, it's no surprise the union organizations are rallying members. President Obama is, too. He spoke recently before the Building and Construction Trades Department of the AFL-CIO, suggesting that Republicans have created obstacles to job growth.

Fostering support among unions and like-minded groups is an overarching goal, said Johnson. "We want to raise the idea that we all have to work together and be there for each other's fight," she said.


ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...