Merchants no longer have to wait weeks to get started running specials on the geo-social platform.
Foursquare announced today it will charge businesses a fee of $10 to instantly verify their page online. In the past, restaurants, bars, and shops have had to mail in their application and wait for approval. The process typically took weeks to complete.
While the development won't likely create a huge windfall of revenue for New York-based Foursquare, it should entice merchants that want to get started running specials right away. They will also be able to immediately use the platform's analytics dashboard by paying the rather small fee.
Anything the geo-social company does to create more business- and user-level scale should probably be seen as a positive. Two weeks ago, Foursquare announced it had cleared the 20 million user threshold, while attracting 750,000 busineses to its platform.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT